How to Select the Right Speaker for Your Event (Without Second-Guessing Yourself)

You’ve just received our curated speaker list, and now comes the exciting part—but also the part that can feel overwhelming. You’re looking at 3-5 incredible speakers, and honestly, they all look amazing.

So how do you choose? How do you move from “these all seem great” to “this is definitely the right one for our team”?

After partnering with hundreds of organizations, we’ve learned that the best selections happen when you take a step back and really think about your people—not just your event.

Start with Your Audience

We sent you these specific speakers based on our conversation and expertise in matching speakers to audiences. But you know your people better than anyone.

As you’re reviewing each speaker, ask yourself:

  • Who is sitting in those seats? Seasoned executives or emerging leaders? Remote workers craving connection or in-person teams needing fresh perspective?
  • What do they actually need right now? Not what you think they should hear, but what will genuinely serve them where they are today.
  • What type of experience will resonate? Do they need someone who challenges their thinking, inspires action, or gives them practical tools?

Understanding the Three Types of Speakers We Recommend

When we curate your list, we’re typically drawing from three categories:

Professional Speakers are polished, engaging presenters who know how to work a room and keep energy high. Perfect when you need that “wow factor” and seamless delivery.

Expert Speakers bring deep, specialized knowledge in their field. Choose them when your audience needs to learn something specific or hear from someone who’s been in the trenches.

Transformational Speakers share powerful personal stories that create emotional connection and inspire change. Ideal when you’re looking to shift mindset or build resilience.

Take Time to Really Get to Know Them

Don’t rush this decision. Set aside 15-30 minutes to do a deep dive into each speaker.

  • Watch their speaking clips with your specific audience in mind
  • Read their story and see if it aligns with your culture
  • Imagine them on your stage speaking to your people

You’ll know when you’ve found the right fit. Something will click, and you’ll think, “Yes, this person gets it. This person will serve our audience well.”

Trust the Process (And Your Instincts)

Remember, we didn’t send you a random list of speakers. Every person on your curated list was hand-selected based on our understanding of your goals, your audience, and your culture. You really can’t go wrong with any of them.

But one will feel more right than the others. One will make you think, “I can already see our team connecting with this person.”

That’s your speaker.

Your Next Step

Take some time with your list. Get to know each speaker. Picture them with your audience. And when that “this is the one” feeling hits, you’ll know you’ve found your perfect match.

That’s when the real magic happens—when the right speaker meets the right audience at the right moment.


Ready to make your selection? Trust the process, trust your instincts, and get ready for an experience your team will be talking about long after the event ends.